Web | Branding
Yoke
Yoke is the product of a branding project for a digital marketing agency. The objective was to create a graphic identity for a selected company and develop it through brand extensions. The company Yoke is a digital agency that consults with and markets to tech startups. They are based out of San Francisco and have decided to rebrand because they were interested in attracting a younger and more “hip” audience.
One part of the brand extension was to create a responsive website for all platforms with original content. The website for Yoke was intended to invite viewers in to understand their work’s culture and what they have to offer.
Skills
Branding, Web Design and HTML 5 + CSS.
Web Development Process
Competitor Research
User Goals, Site Map + Content Outline
Personas
Visual Creation
Wireframes + Usability Testing
